What Does SEO Mean?
SEO stands for search engine optimization. In short, this means a series of tactics used in the creation and promotion of a website to get it to position in search engines for its targeted keywords and phrases.
A keyword of phrase is something that a potential client or customer would type into a search engine to look for a product or service that you provide. Today's search engine results are often harder to come by because competition has increased, but with properly identified keywords and phrases you can get results quickly because people are becoming more search-savvy, meaning they are more specific in what they are searching for.
Link-building is an important part of SEO and there are seemingly endless ways to gather one-way inbound links to a site. Some of the common methods include directory submissions, blogging, article sharing, social media and press release distribution.
Samll business SEO can include some or all of these tactics and more for generating links, but there are different qualities of links and knowing the types is important. In addition, the website must have adequate relative content that on pages that are constructed with search engine optimization in mind from the beginning. This includes proper keyword placement on each page and use of meta tags, title tags and header tags
Contact us for more information about how we can help apply some of these principles to your company's website to increase your online visibility and search engine rankings.
SmallBusiness-SEO.net
Affordable search engine optimization services for small businesses and individuals.
What is PageRank?
Many years ago Google started using its PageRank system to give an idea of the value or power of a particular page. The system goes from 0 to 10, and is based on content, inbound links and traffic, among other things.